Ceyhun Pehlivan, Board Member and Secretary General of the Spanish-Turkish Chamber of Commerce and Industry, participated as a speaker at the Digital Enterprise Show (DES) 2025, held in Málaga between June 10-12. Recognized as one of Europe’s most influential events in the field of digital transformation and emerging technologies, DES brought together leaders and innovators from around the world.
Pehlivan’s session focused on the timely and complex topic of AI-generated content in marketing, offering a comprehensive legal and regulatory framework tailored specifically for Chief Marketing Officers. He addressed pressing issues such as data privacy, intellectual property, and the legal implications of the evolving AI Act, while also proposing best practices for ethical use and transparent implementation of AI tools in digital campaigns.
His remarks sparked an engaging discussion with attendees, highlighting the increasing need for regulatory awareness in technology-driven marketing strategies. Antonio López-Esparza introduced the session and was part of a program expertly organized by Sandra Infante Grillon and Alezeya Sánchez.
Pehlivan’s participation reflects his ongoing commitment to fostering responsible innovation and cross-border dialogue at the intersection of law, technology, and international business.
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