After consolidating its success in the United Kingdom with an artificial intelligence–powered Digital Out-of-Home (DOOH) advertising ecosystem, HadsUp, member of the Chamber, is now commencing its expansion into the Spanish and Portuguese markets. The company aims to replicate a business model that has already been validated and that, in recent years, has generated significant additional revenue for numerous operators in the fitness sector and other physical venues.
A clear example of this model is the partnership established in 2025 with the PureGym chain in the United Kingdom, which involved the installation of more than 50 digital screens across clubs located in cities such as London, Birmingham, Edinburgh, and Leeds, contributing to the generation of new revenue streams for the participating centers.
HadsUp’s value proposition is based on the development of proprietary smart screen technology that is transforming the way brands interact with audiences in physical environments. By integrating artificial intelligence, real-time data, and a fully transparent revenue-sharing model, HadsUp offers gyms and advertisers an effective, measurable, and results-driven advertising solution.
The entry into the Spanish market follows a successful pilot installation carried out during the Sports Summit held at IFEMA Madrid in June 2025. As highlighted by Yasemen Yazicioglu, Partner at HadsUp Iberia: “This pilot has been an excellent opportunity to demonstrate how our system enables more relevant, dynamic, and effective advertising campaigns, while at the same time creating value for all parties involved.”
HadsUp identifies the fitness environment as one of the segments with the greatest commercial potential. Gym audiences—characterized by their consistency, high level of activity, and clearly defined consumer profiles—are particularly attractive to sectors such as sports nutrition, healthy food, fashion, technology, and wellness. In this context, the company confirms that several advertisers are already prepared to launch campaigns immediately, allowing gyms that join the network to begin generating passive income from day one.
The platform offers several operational advantages for sports centers, including plug-and-play installation, data processing fully compliant with the General Data Protection Regulation (GDPR), financing options for the equipment, and a scalable technological infrastructure that has already been validated in international markets. HadsUp’s portfolio includes a wide range of formats, including indoor and outdoor screens, double-sided models, and holographic units, suitable for installation in receptions, corridors, training areas, weight rooms, functional zones, and other high-traffic sports spaces.
Beyond revenue generation, the HadsUp system contributes to the digital modernization of fitness centers. Gyms can use part of the screen time to display internal communications, promotions, schedules, or motivational content, fostering a more dynamic and engaging environment for members. This makes the system a dual-purpose solution: an asset that generates revenue while simultaneously enhancing the user experience.
With this expansion, HadsUp is confident in its ability to replicate in Spain the success achieved in the United Kingdom and to position gyms as one of the most effective and profitable DOOH channels in the market. If adoption follows a similar trajectory, fitness operators in Spain could be facing one of the most significant revenue diversification opportunities of recent years.
0 comentarios