COMPANY BACKGROUND & VISION 1. What inspired you to create HadsUp, and what problem were you aiming to solve in the digital advertising space? HadsUp was created to fix a structural failure in digital out-of-home advertising: access. Traditional DOOH is built for...
The branding, a strategic asset for the company, aligns its external image with the transformation of recent years and enable stronger connections with broader audiences by conveying greater proximity. Mapfre, member of our Chamber, has launched a new visual...
After consolidating its success in the United Kingdom with an artificial intelligence–powered Digital Out-of-Home (DOOH) advertising ecosystem, HadsUp, member of the Chamber, is now commencing its expansion into the Spanish and Portuguese markets. The company aims to...
Our member, Greenovation Consulting, along with its business partner and coordinators from Turkey, Makbule Çetin, paid an official visit to Balkan TÜRKSIAD, of which it is also a member, as part of an informational seminar. During the visit, they held a meeting with...
The agreement between the European Union and Mercosur represents one of the most significant milestones in European trade policy in recent decades. Beyond the political debate, from a business and legal perspective, it is an instrument with enormous potential to...
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